Its hard to watch this new commercial by Nike and not be inspired. I watched a video about advertising recently and they said that when you watch a culture's advertising you are watching a society reflect itself to itself. The companies are trying to sell to their own culture, so they portray how the culture sees themselves or how they want to be seen.
As Nike flashed up the athletes during the commercial they only flash up their own athletes they have sponsored throughout its history and quotes that they have come up with within their own company. I tried to find special techniques that they used to make this commercial so appealing and successful, but the more I tried the more I realized they used the best of themselves and advertised that. It is something about not following the market but rather influencing the market. That is what people are drawn to. That is what makes people want to be involved.
The commercial glorifies those that have fought through trials. Those who have endured. That is what a global advertising commercial such as Nike's courage commercial is trying to portray to the people watching. That is what the people watching think of themselves or think they would like to become.
1 comment:
I just watched this courage video ... Pretty sweet man. I like the incorporation of animals that was a really nice touch.
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